Traditionally worn by high school and college students in the United States, the varsity represented team pride as well as personal awards earned in athletics, academics or activities. We present The Varsity Club Collection.
After scouring various cities for the best varsity's from decades past, we hope that you’ll carry on the stories of these pieces bearing such rich history. The collection will be available to you next month at our San Francisco pop up shop with our big brothers of The Brooklyn Circus.
We didn't think a full commercial would've stemmed from our uncoordinated baseball attempt, we were too busy acting a fool to remember Sid was recording. The Sandlot made us do it; and it's quite obvious this wouldn't be what it is without Courtney's comic relief. Enjoy!
Our friend Solana Rowe (SOSA) just dropped her first music video today. If you recall, "Time Travel Undone" is on our Take Off Your Cool mixtape posted back in February. The visuals suggest that if Dorothy was originally from Houston, Texas rather than Kansas - and had Top Notch produce Yellow Brick Road, it would sound something like this.
The Ivy League style is one of the most distinct and versatile outfits to date. Being enrolled in any of the finer institutions of the Ivy League came with knowing that you would be getting the best in academic instruction and having a place in a class, higher than the rest of society. These colleges and universities were the best of the best and from that, a lifestyle was born. A lifestyle that not only would you be able to attain through their education systems, but the idea of comfortable campus life. And if you weren't bright enough to be an Ivy student, you would at least be able to distinguish one. Further than just the fashionable aspect, the roots behind the Ivy League attire are what make it one of the most timeless.
It is this same lifestyle that companies such as Tommy, J. Crew, Polo Ralph Lauren and Rugby all strive to emulate, modernize and re-brand. This deep and polished lifestyle is what inspired us to choose the Ivy League for our new collection. From the freshly pressed oxfords, blazers that ooze history and decadence right down to the leather soles that click clack like a champion thoroughbred’s iron horseshoes. These elements of fashion paired with sophistication, confidence and the dedication to reach for what you desire most, create a persona unmatched. We all aspire to be apart of something out of the ordinary and with our Interim Ivy League Shop we welcome each and every customer into just that- something out of the ordinary. Each garment is not only another great element of style but it is an authentic representation of an era and period.
A few weeks back we had the opportunity to showcase our collection live from Phi Delta Theta frat house at the University of Toronto. We merchandised the space as if it were one of our shops and got our models all decked out in pieces from our new collection. It would also serve as the set of our Spring/Summer commercial (posted below). I must say...it felt good to be apart of The Alumni for a day. Many thanks to all the folks that came out! See more photosHERE
Along with his ode to classic Puma suede’s, Marcus Troy sent us over a couple pairs of Walt Clyde Frazier sneakers. We contemplated restyling the once popular look of 80's New York subways, but instead decided on a more street wear approach with some Tokyo flavour. And not just us, folks from all over are up on the digital experience showcasing how they rock their suede’s. You can view and rate photos HERE
In our spare time, a few of us here have various hobbies to keep that creative juice flowing.
As of late I've picked up reinterpreting popular film posters. Only movies that I feel are classics of course. Among my latest renditions are Drive, Blood Diamond and Jungle Fever.
And I'm not the only one, graphic artists (both professional and amateur) from around the world have given their take on famous poster art; at times even cooking up something far iller than the original. My next piece is a Disney film.
As I gently arose from a tender sleep I was greeted by what seemed to be a scene painted on a canvas; California, the western skies seeming so inviting. Three hours gained as I slumbered on clouds, as the plane graced the gravel an odd feeling of unrest came upon me- one of joy, a brewing excitement.
A small city when compared, its slow and steady pace a delightful departure from the one I’m use too. Each city block transformed as we ventured onward, it was as though we were walking through portals, each step deeper in was a step miles away.
The people a reflection of the city itself, always inviting to similar energies. Connections made were true and pure, a pair of brogues sparking conversation between strangers leading to the exchange of goals and creative ventures.
The days seemed extended, from cab to concrete back into cab, it seemed as though we lived a week in only a few hours. Giving our all to conquer a weekend, running on auxiliary power by the night was a normal occurrence. But it only seemed natural.
Time eluded us as we expended our stay; exhausted and fulfilled we left in a state of peace.
Embarking skyward as the fog impaled the city, saying a soft see you later until June.
To put it short, we've seen about every girly girl site and clothing brand give their take on shorts...short shorts. So, us being from a city where heat and denim is at times in abundance, we think it's only right to give our perspective on the matter. That being said, should you happen to see us drop a collection of reworked denim short...shorts (this Summer, after the Men's shop) curated yet again by Miss @SARAH_VEE, you won't have reason to be surprised. #staytuned
Who else can recall the impact Gnarl Barkley's breakout "Crazy" had on the world? The experimental mash up of Danger Mouse percussion, paired with the Sunday soul vocals of Cee-Lo Green made this duo a unique and refreshing act in popular music. While Youtube surfing the other day, I managed to stumble upon this live rendition of the song that's just...crazy?
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